Last week, I introduced you to the flaws of gut instinct and the harsh realities (but necessary wake-up calls) that data can demonstrate as well as author and Nobel Prize winner Daniel Kahneman’s “prospect theory,” which describes how people choose between different options (or prospects) and how they estimate (with bias) the perceived likelihood of these options. Now, let’s talk about how to avoid mistakes that our biased minds are programmed to make.

Watch any episode of Mad Men and you will see Don Draper and his executive peers making big business decisions with their tried-and-true gut instincts. While fictional characters continue to see success with this approach, it’s quickly becoming an archaic way of doing business in the real world. Executives are now embracing technology like data analytics to bolster their decision-making. Learn how the process of business intelligence can help with driving your company’s strategy – no matter the size of your business.